Namely the call-to-action:
“Call us.”
Why would he call you?
Imagine that the person you are talking to is introverted and doesn’t like talking on the phone.
Then he asks himself:
“Oh, what awaits me there?”
“Do I have to talk to a real person or is it just a computer voice?”
“Am I being sold something?”
“Do I have to disclose my data?”
“Do I have to give my date of birth?”
And all kinds belgium email list of questions that he then asks himself and therefore doesn’t even call.
The solution:
Tell him exactly what to expect when he calls.
Minimize any risk
Take away his worries about being sold something or being disadvantaged.
Therefore, the call-to-action can look like this:
“We’ll show you three ways to save taxes today.”
That is the advantage.
The benefit for the reader.
Why he is contacting/calling you in the first place.
“Book a free consultation here.”
The word “free” is important and “consultation” means that it is not a sales pitch.
Of course, you have to stick to that.
I know.
A lot of people out there always say consultation and then try to sell you something the whole time.
Don’t belong here.
Actually, do a free consultation.
And then this sentence:
“There are no obligations whatsoever.”
It is also important that the interested party knows:
“Hey, I don’t have to give out my date of birth here, my address, and then have all sorts of things sent to me later.”
Where you really say:
“This is the 20 best sales books elon musk is probably reading right now totally non-binding.”
Mistake #3: The “how” and “where” are not clear.
It must be so be numbers clear that a chimpanzee can carry it out.
( David Ogilvy : 7 Lessons from the Marketing King)
Therefore the call-to-action is:
“Contact us”
Contact me here”
Total nonsense, because I think:
“Okay? Contact me? How? Should I call? Should I email? Text?”