There are many types of marketing strategies, and to find the right one for your brand, you have to be open to new ideas, try things out, and experiment. That’s why in this article I’ve compiled 35 examples of effective marketing strategies , from the most used and proven ones to the most original ones. Don’t miss them!
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35 types of effective marketing strategies
There are several types of marketing strategies that can help us achieve our brand or company objectives. Get to know them and use those that will lead you to success.
1) Email marketing
One of the strategies that has been used for the longest time, and also one of those that works best. According to some studies, the return on investment of email marketing is no less than $38 for every dollar invested.
Email is a type of marketing strategy that can be adapted to all types of brands and campaigns, from initial acquisition to loyalty. An essential tool!
2) Inbound marketing
Inbound marketing is one of our favourites at Cyberclick, as we believe in Middle East Mobile Number List non-invasive advertising where the user decides what content they want to consume. This strategy is based on attracting the user to our brand in a natural way and then accompanying them through the different stages of the conversion funnel .
3) SEO
And speaking of attracting users to our brand in a natural way, SEO or organic search engine positioning ensures that we are there when the user is looking to solve a need related to our brand. This is a type of marketing strategy that pays off in the long term, but the investment is worth it.
4) SEM
Paid search engine advertising (SEM) seeks similar objectives to SEO, that is, appearing at the top of search results, but in this case in the form of paid ads. This strategy can yield shorter-term results and is generally more conversion- oriend .
5) Content marketing
This type of marketing strategy usually goes hand in hand with more inbound approaches . It is based on creating content that solves user needs related to our products and services, with a helpful rather than promotional approach. We can also opt for more entertaining content that provokes emotions and is associated with our brand values.
6) Social media marketing
Did you know that… social media has 2.8 billion users worldwide? Social media marketing is based on Phone Number Library on the same sites where users spend their free time, with a non-intrusive presence and creating a community around the brand.
