Nowadays, it’s very rare to find someone who doesn’t include Digital marketing tips some kind of beauty and aesthetic care in their routine , isn’t it? It’s a visit to the manicurist, a hair hydration, a Botox application, a facial harmonization. This market is booming!
And do you know why we’re talking about this? It’s very simple: if you work in this field, you’d better be very familiar with digital marketing techniques to attract customers and sell your products and phone number library services online.
Otherwise, you are sure to be losing money!
This beauty and aesthetics sector grows year after year and has made millions!
In this vast market, it is possible to open businesses focusing on skin, hair, nail, eyebrow care, waxing, male aesthetics… the options are many and they continue to grow.
Some beauty and aesthetics numbers to keep you up to date Digital marketing tips
The beauty and aesthetics sector is very here in Brazil. There is room for many people, from small entrepreneurs to big brands. And don’t think that only women want to take care of themselves, okay? make up a very interesting portion of this audience.
Here are some interesting facts:
- Brazil has become the third country in the world’s aesthetics ranking , according to a survey by the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC) and the FSB Pesquisa Institute.
- In 2023, the men’s beauty market is expected to reach global revenues of US$78.6 billion, according to a report by Research & Markets .
- The first half of 2022 registered 109.4 thousand new CNPJs in the beauty sector , surpassing all semesters of 2021, 2020 and 2019, according to Sebrae and the National Registry of Economic Activities (CNAE).
- The franchise sector focused on Health, Beauty and Well-being registered growth of over 10% in 2021, according to a report by the Brazilian Franchising Association (ABF) . Revenue was R$39 billion.
- 43% of men already considered themselves vain and 54% regularly visited salons and barbershops in a survey carried out by the Qualibest Institute in 2017.
- In 2016, an interview by Minds&Hearts with 414 Brazilian men aged 16 to 59, from classes A, B and C, revealed that 45% of them frequently searched for information about male treatments and cosmetics on the internet or other means.
- Brazil represents 13% of the global male beauty market , according to a survey by Euromonitor.
And where does digital marketing fit into the beauty and aesthetics sector?
Well, throughout the entire consumption journey!
The actions can attract people who are just brainstorming names to research the subject, those who are considering hiring a service or buying a product, and those customers who are determined to invest in a treatment or buy a specific product.
And to turn these people into customers, you, who are in the beauty and aesthetics sector, need to use digital marketing strategies!
Don’t know where to start? Here are some tips:
1 – Google Ads
It is worth investing in paid traffic, an mobile list that appears in Google results. Before and after organic results or on pages that are related to the target audience.
These ads can be text-only or contain images and videos, depending on the strategy adopted. The more attractive the visuals and text, the greater the chances of users clickin. On the ads and taking a conversion action, which could be purchasing a product. Making a contact request or scheduling an appointment.
The secrets to getting good results with ads are:
- Know how to segment your audience correctly.
- Align texts and images with the needs and pains of the people you want to attract.
- Create attractive, high-conversion sales pages.
A traffic manager , together with his team, will understand your business. Your client and, therefore, define what the ads will be like, where they will. What the most appropriate budget will be to obtain good results.