However, it requires a . Certain amount of effort to investigate movement histories, such as where customers stopped in the . Store and how they moved around. In-store behavioral histories are useful data that can be . Used for things like shelf and product display methods, so it is something that retailers . Will want to actively collect.The value and importance of behavioral databefore behavioral data was utilized, . Marketing strategies were based mainly on attribute data. However, since actual behavior could only be . Guessed, the accuracy was insufficient.
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The use of behavioral data has made it possible to conduct . Marketing based on deeper analysis. Here we will explain the value and importance of behavioral . Data in marketing. Detailed analysis of purchasing behaviorcompared to the days when offline purchasing in . Stores was the norm, today’s customers’ behavior is becoming more complex. For example, when looking . At the process from gathering information to purchasing, traditionally, the basic style was to gather . Information from mass media such as newspapers and tv commercials, and then come to the .
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Store to buy.However, nowadays, it is possible to gather information via the internet, and the . Reasons for purchasing have diversified, such as I learned about it on social media, I . Checked the reputation on a review site, I saw turkey phone number list a video testing the product, etc. . In order to create an optimal marketing strategy in this environment, it is essential to . Have a system that can efficiently collect and manage huge amounts of customer data.This is . Where behavioral data plays a major role.
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By utilizing behavioral data, it is possible to . See at a glance who purchased a product and by what route, and to classify . Customers by their purchasing route.It is also possible.In this way, a major advantage of behavioral . Data is how to stay in touch with leads that it allows you to unravel complex customer purchasing behavior and analyze it . In detail.Allows for precise targetingin the days when only attribute data was used, it was . Necessary to rely on predictions of the detailed psychological states that lead to purchases, and .
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Marketing had a certain element of gambling. There was no way to go about it . Other than to first try measures that seemed appropriate and then measure and verify their . Effectiveness.However, by utilizing behavioral data, you can fax database objectively determine the process that customers actually went . Through to make a purchase. For example, let’s say you looked into the behavioral data . Of each of your loyal customers to analyze the facts they have in common.From behavioral . Data, it is possible to grasp facts such as They used the same referral route .