Real data : Obviously, data storytelling cannot be without data. However, the true essence of this technique lies in the fact that it must be based on true information. To do this, you must use reliable and up-to-date sources from which to build the content.
- Narrative : storytelling uses this literary genre that consists of telling stories using elements such as context, characters and a three-part structure (introduction, development and conclusion).
Step by step to create an effective Data Storytelling in marketing
1. Think about your goal
What do you want to achieve by transmitting europe cell phone number list certain data to your audience? This is the first thing you need to consider, as it will be the basis for the rest of the subsequent steps.
Inform, persuade, inspire, increase your credibility, generate transparency… There are many possible answers to this question, but it is crucial that you answer it and establish it in your plan.
2. Choose the audience
What type of audience do you want to communicate the data to? This is also important, as it will determine the style and content of the data storytelling, so it is a good idea to make this clear from the beginning.
3. Select data and sources
Now is the time for you to select the data you want to transmit to achieve that goal and reach the audience you want. In this sense, the data must be reliable and come from reliable sources (both internal and external), as well as being relevant and useful . It is also essential that it is current .
4. Create your story
At this point you must shape the data and integrate it into a narrative using all the necessary resources that this narrative genre puts at our disposal.
It’s time to unleash our creativity to create an original story that seamlessly integrates the data and conveys its essence.
Your story can be in written, visual or audio format, it doesn’t matter. There are even brands that use different formats to convey the same set of data.
5. Complement your story with visual resources
Whether your story is written or video, it is advisable to complement it with visual resources that make it easier to view and understand the data. There are many types of graphics that can be useful.
6. Measure its effect
Finally, analyze the impact that this content 13 ways to increase sales with ai in 2025 has had on your results. In other words, check if you have achieved the objective you had set for yourself Key elements with it. Depending on the objective set, there will be different ways to measure it.
Data Storytelling Tools
One of the most important (and perhaps most difficult) things in data storytelling is choosing the data and sources you want to convey.
Sometimes, this will be data that we have australia database directory obtained through internal studies or reports, but this is not always the case. And it does not have to be this way, since we can use external, but reliable, data. In this sense, pages such as Statista.com or Visual Capitalist are extremely useful and offer us accurate data on a large number of areas and topics.