Another option is for users to click on the ad and then leave the real estate website, wasting the budget allocated to the advertising campaign.
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Not only the content of the databases for data advertisements, but also their form is very important. The basis of a contextual advertisement in a search engine is the title and description (“body”), however, as a supplement to them, you can connect contact information. Description and links that lead not to the main page of the Internet resource, but to its specific sections.
Advertising on thematic networks
Contextual advertising can also be placed in the form of ads on the Yandex Advertising Network (YAN) and the Google Display Network (GDN). Don’t underestimate the importance of affiliate networks – a powerful “outreach” tool that includes hundreds of thousands of websites where your ad can be displayed.
In this case, targeting is not configured by search queries, as in the case of search advertising. But by the subject of the websites, user behavior and interests. This type of advertising has a number of advantages, the main one being the possibility of reaching a huge audience and obtaining results in the shortest possible time.
The difference between KMS and
YAN is that there are much more options for displaying ads on Google. Yandex provides opportunities exclusively for displaying ads taking into account the. Subject of the site and the interests of the user (i.e. what the user has recently viewed on the network). And Google allows you to manually select the sites. Where you want to display your banners.
Of course, this approach reduces reach, but it offers a valuable advantage for an advertising campaign with a small budget: the ability to receive more targeted traffic.