Provide information that others don’t.
Provide readers with more than two suggestions and actionable tips.
Include data and opinions from industry leaders.
Use images to clarify your message and complex concepts.
Write from a perspective that differs from the norm.
This will make your resources stand out and georgia number data set you apart from the competition, as users won’t have to keep searching for answers. This will not only strengthen your brand authority, but also your Google ranking.
Make content available in different formats
We all consume information in different ways. Some people like to listen to podcasts, others prefer to read a white paper or watch a YouTube video. Offering your most popular content in only one format is a missed opportunity.
Content marketing is not just blog posts. Online content comes in a variety of formats: from one-minute explainer videos to hour-long podcasts. Don’t hesitate to vary it up! Take your most popular content and consider using it to create is it still requires more customizations to manage a how-to video or a carousel post on LinkedIn. Different formats offer users different ways to build a relationship with your brand.
According to statistics podcasts and videos are
currently among the most popular types of content: 50% of all US households are podcast fans and 90% of people say that they use podcasts to help them make purchasing decisions and that this increases their time spent on a site.
Be sure to include these two formats in your content repertoire if you want to stand out from the crowd and generate more leads.
Turn your customers into ambassadors
One important use for your content is to afghanistan business directory build trust with potential customers. Nothing is more powerful than a testimonial from a satisfied customer and user-generated content when you want to spread the word about your product or services.
How do you turn your customers into ambassadors?
Always keep your promises and provide your customers with a positive experience at every step. Satisfied customers are more likely to recommend your brand and market it within their own network.
In addition to word of mouth, success stories from satisfied customers are also an important piece of content that you as a B2B company can use to convince hesitant customers to make a purchase decision. Why? People identify with stories and there is no better story than that of a successful customer who is featured in a data-driven case study.
Increase your productivity with automation software
Sales teams are often very busy and need to stay on top of things at all times. To save time, increase productivity and reduce time spent on routine tasks, use automation wherever possible.
Automate everyday activities; Whether it’s speeding up data processing, automating email traffic, implementing chatbots to answer customer inquiries, or scheduling social media posts or meetings, there are numerous tools that can help you with these and other tasks. This gives your teams the time and freedom to focus on what really matters: nurturing leads and building lasting business relationships.