Unfortunately, links can become long and complex as you add tracking parameters or your website structure grows to encompass hundreds of pages.When social media emerged, long URLs began to be How to shorten a problem. Originally, Twitter limited messages to a maximum of 140 characters, and each character in the link was counted. This meant that a long URL could take up an entire tweet.A URL shortener is and more How to shorten particularly through platforms
Advantages of URL shortening
Content is a critical part of any marketing strategy. To share that content, you need reliable, working URLs.Essentially, what justifies the use of these tools is the possibility of:Save on character count.Have a more uk email list aesthetically pleasing andrecognizable URL.Simplify its distribution (in a brochure, for example).Improve the readability of a QR code.Hide the original URL. A technique used to hide affiliate links, among others.Analyze statistics: track click count, location, etc.
Disadvantages of URL shortening
It’s important to make sure your short links don’t damage your reputation.While URL shortening tools are useful, they also hide the original content of the link.As a brand, you need to make sure your links always lead to the promised content to keep your visitors happy.So watch out for:The link’s lifetime. Short links what elements should a header have last as long as the service exists. Therefore, it’s best to shorten your URL with a recognized shortener.Spam tool. If you’ve used a shortener that Google considers spam, all your links will be spam too.
The best URL shorteners
This is undoubtedly the most popular online URL shortener today. From the platform, you can view your list of created short links and accurately track the number of clicks. You can also mark links as private.
Bit.ly allows you to customize the URL even after it’s created. And it has a Chrome extension that makes it easy to create and share a shortened URL from any website.
TinyURL
of the first link shorteners to ever be released. Launched in January 2002, its main asset is the ability to create shortened URLs that never expire. However, despite this guarantee, this link shortener hasn’t undergone any major changes since its creation, and many other website shorteners have belgium business directory beaten it to the punch, offering more interesting options for users.TinyURL also allows you to customize your links for free. It also has an extension that you can add to your Mozilla or Google Chrome browser’s toolbar.
Rebrandly
Significantly newer than the previous link shorteners, it has taken a cue from its predecessors and offers a number of very interesting options. Particularly noteworthy is the ability to use a custom domain name, even in the free version.
Rebrandly’s strategy is clear: offer many features at a much more affordable price than Bitly: customization, tracking, sharing, editing, and even deleting shortened links, as well as statistics. Everything you need in this type of tool. And many more extras, such as QR codes or even emoticons associated w