To reference your site on Google, an SEO expert sets up 3 processes: internal optimization, content writing and netlinking. In this article, we will refocus on this third axis. What is netlinking or linkbuilding? What is a backlink for? How to set up a netlinking strategy? Overview!
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What is Netlinking? Here is a brief definition!
Before answering the question “ How to implement a netlinking strategy? ”, a quick reminder of its definition is necessary.
Netlinking or linkbuilding is an operation that consists of obtaining hypertext links (in dofollow) that point to your website. The more qualitative links a site (or a web page) obtains, the better its image will be with the SERPS. As a result, it will have a better chance of having good visibility on Internet users’ requests on search engines.
These links, which are called backlinks , not recenzo de escada parfumo | parfumo eleganteco only generate traffic from the referring site (the one from which the backlink comes), but also are appreciated by SERP robots.
In the SEOsphere, netlinking is divided into 2 branches:
- White hat SEO netlinking : guest blogging, linkbaiting, directories, dofollow comments on forums, blogs, etc.
- Black hat netlinking : cloaking, spamdexing, link buying…
Important: Link buying is tw lists the only “Black Hat” method you can use.
The most used techniques in the context of a netlinking strategy
There are a plethora of techniques for obtaining inbound links. Here is a non-exhaustive list of the most well-known processes:
- Guest blogging : Guest blogging involves inviting a professional to publish an article on their blog and thus allows the exchange of free content (and backlinks).
- Conduct an interview : Expert interviews have long been a popular content source for inbound links.
- Writing a collaborative article : This involves contacting several experts in your industry and participating in the writing of a collaborative article. Content of this type will be highly appreciated by those in your field and will automatically attract backlinks.
- Submit to directories : The goal is to write a short description of your business and submit it to the directory in exchange for a backlink.
- Publish a press release : there are many platforms on the web where you can publish press releases for free to promote your company, your services (or products).
- Supplementing “popular” content: This is a technique that is rarely used by SEOs, but which is nevertheless very effective for obtaining backlinks. The goal is to contact the blogger of a popular (or viral) article and offer to supplement their post with other relevant information such as an infographic, text, video, etc. in exchange for a link to your site (or article).
The steps to follow to succeed in a netlinking strategy
1) Search for partner sites
To set up a netlinking strategy, you will need to find potential partners. The goal is to find press releases or blogs where you can publish articles including backlinks that direct to your site.
