You really understand the role of a briefing in the creative process? Did you know that it is essential for both you, as a professional, and for your client? And that the more detailed and complete a briefing is, the easier, faster and more accurate the execution of the service will be? All of this results in customer satisfaction and greater profitability for you , since there will be less rework.
So, to help you become more familiar with this resource and also start producing efficient briefings that are capable of impressing your clients, we are going to give you some accurate and objective tips on: how to make a good briefing !
Let’s go!
Briefing concept: what is it and what is it for?
The briefing is nothing more than the pillars of a projectto be created by one or more professionals.
It can be created and used by afghanistan phone number list copywriters, advertisers, scriptwriters, print editors or designers. To be clearer in this description, a web copywriting brief, for example, should contain:
- Title suggestion;
- Number of words or characters;
- The need or not to include internal and external hyperlinks;
- Keywords;
- Content objective (a summary of what to cover);
- The use of fine line or not;
- Target audience profile;
- CTA;
- Links to reference content.
As we said above, the briefing is the foundation, the pillars of a project. It simply provides in detail the mapthat the professional, in this case the writer, must follow to transform a theme or an idea into the article desired by the client and capable of pleasing the end consumer. This concept can be applied to any area, such as: design, engineering, architecture, etc.
But is it necessary for a briefing to have all this information? Yes! Do all briefings shared between clients and service providers follow this model? No! And that is the reason why the same work goes back and forth so many times for correction before it is actually approved.
A briefing that is too brief or incomplete gives the professional room to produce according to their own understanding. However, because they do not have the same knowledge and experience that the client has about their own business, the hired professional is not always able to understand and meet the client’s real needs and desires.
This initial stage of the work facilitates the work dynamics, leaves everything documented , more professional and avoids unnecessary wear and tear throughout the creative journey.
The client needs to visualize the final result only with the briefing in hand!
A well-written briefing allows you to visualize the final product in advance and as clearly as possible. Therefore, it is important to react Development: What it is, advantages and why to hire a React programmer talk to the client in detail , to understand what they want, what their needs are, the temperature of the market in which they operate, who their target audience is and who their competitors are.
This will help when putting together a personalized briefing for each client and each job. After all, each format worked on (web, print media, social media, TV and radio) requires a specific briefing. In fact, each professional’s work method influences the briefing model, since the briefing is the tool that makes this workflow work efficiently.
Don’t be afraid to present an idea in detail. The more educational the material is, the more visual and tangible it will become. Why is this good? Because, before even starting the work itself, the client will be able to give their opinion on changes, give tips and suggestions that will help shape the jobaccording to their expectations and desires.
And, there’s nothing better than changes made before the work is finished, right? A well-done briefing is synonymous with safety for both parties .
Safety: the briefing is a fundamental part of the project, require it in the contract!
A creative process requires several steps for an idea to come to fruition and achieve a satisfactory end result. The briefing is one of the essential steps for this to happen, for all the reasons mentioned above. In other words, it is the guide that andorra business directory the professional will useto carry out their work.
Furthermore, a well-written briefing takes time and skill to develop. Not every professional can produce a good briefing in practice. Therefore, if you are going to do this work, it is important to document everythingfor two reasons:
- So that you can include in your budget the value of the work spent on its creation. Yes, the briefing is part of the work;
- So that the client understands its need and importance and can use it as a direct source of communication with the responsible professional.
What does this mean? That the briefing is not part of the creative dynamics of the writer or designer, but rather part of the work of a good professional and that it needs to be considered by the parties involved when closing a service provision contract and when charging for the service performed.
Therefore, demand in the contract that he send you the project briefing detailing all the key points so that you can carry out your work without any fears or future problems due to poor communication.
Formats: how to assemble and what briefing formats are there?
Although the essence of the briefing is the same for different areas and functions, there are some peculiarities that differentiate a briefing made for the development of an article from one made for an advertising campaign, for example.
The differences are basically based on the focus of each area and also on the scope of each function, professional or sector responsible for the creative process.