Your email marketing campaign can only thrive when you have a long email list. You can take the easy way out by purchasing email lists, or you can grow your email list organically.
Below we have explained how to grow your email list for eCommerce:
Make your incentives attractive
You need a brilliant lead magnet to get your audience to sign up for your newsletter. One way to do this is to offer attractive incentives. For example, you can include a hidden free coupon code and only reveal the code after leads submit their emails.
Who wouldn’t want to register to get a discount or free coupon?
You can conduct comprehensive research to determine what your target audience likes. According to a report from Instapage, personalized promotions on the homepage influence 85% of customers to support a business.
Use attractive pop-ups on your website
You can add a pop-up form to your site that invites users to sign up for your mailing list. If the visitor tries to leave, the pop-up will appear. It might look something like this.
Make your pop-ups interesting by asking visitors questions before asking for their email address. Here’s an example of an interesting pop-up.
Image courtesy of Popupsmart
You can segment leads based on their responses and then send personalized emails.
Conduct prize draws and competitions
You can spice it up by running giveaways or promotional sales on your website or social media. Instead of a how to create recurring and consistent content regular discount for new customers, you can announce an offer that will be available for a short period. This urgency will cause a surge in signups.
Make sure the contest terms are clear and participants know what they need to do to enter by subscribing to your newsletter.
You may also like:
- How to Build an Email List from Scratch: A Start to Finish Guide
- How to Grow Your Email List: 21 Great Tips for 2024
Include social sharing options in your emails
You can also grow your email special database list by adding social media buttons to your marketing emails. Subscribers who find your content valuable may share it with their friends, growing your email list.
Include a “Sign Up” CTA at the bottom of your email so recipients can also opt-in to your newsletter.
Pro Ecommerce Email Marketing Tips to Boost Sales
Now that we’ve convinced you business sale lead of the importance and power of email marketing in eCommerce, let’s look at 25 proven tips to make your email marketing more successful and profitable.
Choose the perfect subject lines for your email marketing campaigns
We’ve already touched on the subject line, but we want to be clear that the subject line is the first thing people see when they open their email clients. If the subject line doesn’t entice them to click, you’re going to the trash.
A/B test multiple topics once you have a large list. Find out which ones are the most compelling when it comes to your audience.
Team Best Email Subject Lines Communicate value and urgency. They let people know exactly what they’ll get when they click.
Or, as in the Butcher Box example we described above, they spark curiosity. They make people click because they want to know the answer to a question.