President of the consulting company Kaplan Research Company.
Founder of the Business IQ project
In today’s competitive and changing business environment, entrepreneurial thinking is becoming a key competency. It allows business leaders and owners to see opportunities where others see obstacles and make strategic decisions to achieve success.
First of all, let’s understand
The context in which our dentist database businessmen work, what challenges they face and what difficulties they overcome. In the field of entrepreneurship, there is a key and at the same time unprictable variable – the perception of the value of products by consumers. It is sometimes difficult to prict, and its impact on the success of any Entrepreneurial Thinking business is difficult to overestimate does the same product have different popularity in different countries? Why do customers make different choices at any given moment? is a product that people queu for yesterday now no one nes it? Entrepreneurs seek answers to these questions every day.
Let’s look at an interesting study conduct
By the well-known Entrepreneurial Thinking American company Bain & Company. As a result of a survey of 362 large companies, it turn out that in 80% of cases their employees believ that they provide their customers with an “excellent experience.” However, when the researchers ask the latter the same question, the results were completely different: only 8% of the survey consumers confirm this belief. Why is there such a tenfold gap in the perception of the value of products between companies and consumers?
The reason is that entrepreneurs
Often operate on why a language stay for middle school students at all saints’ day? Entrepreneurial Thinking the basis of incorrect assumptions, i.e. they are mistaken about the value of the products they create for customers. This is indirectly confirm by the statistics of failures when launching new products. According aero leads to Harvard Business School professor Clayton Christensen, 95% of new products launch on the market each year fail.