Video collects data for the algorithm. If someone watches your video for a long time, interacts or doesn’t click away, the platform learns that this content is relevant to that person. This helps the algorithm make better matches.how does
Create content that will turn off the wrong audience. If you want young people to see your recruitment video, create a video that doesn’t appeal to older people.
Targeting by creation circumvents privacy restrictions. You may not directly target young people in ads, but by creating content that is attractive to them and not to others, you can still
Indirectly reach the right audience.
You don’t even have to manually target anymore. If you make content smart, the algorithm will phone number library automatically know who to reach.
How do you ensure that social media actually works?
Play on selectivity, not attention span. The first 2 seconds should be relying solely on local customer base risky directly relevant, without excessive attention grabbers.
Avoid trying to fit everything into one post. Create content that serves one purpose and let the platform find the right audience.
Use content as a targeting tool. The right tone of voice and visual style ensure that your content reaches the right audience.
Want to dive deeper into these strategies? In this Happy Horizon podcast, Bart Kampschreur, social marketing list strategist and creator with over 10 years of experience in the agency world, discusses concrete examples and strategies to use social media more effectively. Listen to the episode for more insights and practical tips