This week marks exactly one year since HMRC moved its corporate web presence to GOV.UK, and exactly two years since mexico email list the beta of Departmental and Policy information (then known as ‘Inside Government’) went live.
A year ago I wrote a post for the GDS blog about our experience in moving to GOV.UK, and asked what the coming the right price rather than the low price year might bring. So, I thought now would be a good time to look back on the past 12 months and see how far we’ve come.
As always, we start with the data …
HMRC’s existing website already generated large volumes of traffic. Traffic does not necessarily equate to HMRC’s experience cuba leads success, of course, but it is an indicator of the chances of success. Our worry was that moving our corporate content to a new platform would make it harder for users to find (a decrease in traffic).
If I’m honest, I was also worried that HMRC’s content would get lost among the ‘sexier’ content from Departments such as Number 10 or MOD.
Now that it’s been a whole year,
We can draw broad like-for-like comparisons between the most important corporate pages on HMRC’s old site and the new pages on GOV.UK. The sites are very different so it’s not always poss.