You can create a lookalike or exclusion audience on Facebook in several ways, for example, using Facebook Engagement Audiences to exclude mailings from other Adsets.
Manually
The manual method involves exporting your customer list from your CRM system and uploading it to Facebook Business Manager as a custom audience. This process allows you to exclude specific segments or create lookalike audiences based on your customer data.
it’s important to note that
this method may not be the most secure option due to data protection laws.
Automated
On the other hand, if you’re looking for specific database by industry a more automated and effective way to create lookalike and exclusion audiences, you can use a custom audience automation tool like Driftrock.
With this tool, you can keep lead mailings and other segments from your CRM system in sync with Facebook, making it easier to create more targeted and effective ads. You can even use it to send sequential messages to help you convert more leads.
And the best part? This is a one-time setup use the greeting message that requires less time and allows you to add and delete records every 3 hours.
Automatic Facebook Lead Ads Custom Audience Sync
Optimize Your Campaigns
Many marketers quickly conclude that “this channel doesn’t work.” This isn’t true in the vast majority of cases. Take aub directory Facebook, with its 2 billion people. Your customers are there; you just have to find them.
When considering lead quality, don’t just paint a broad brush across all Facebook leads with the same lead conversion rate. It’s important to track and optimize your Adsets, ads, and forms to improve lead quality.
Simply put, does Audience A generate better quality leads than Audience B?
You can do this by following ad sets and ads to purchase. But you can also set up a rapid feedback loop based on what we call “upstream signals.” For example, what percentage of potential customers in Audience A said they were looking to buy in the next 3 months (in-market), versus what percentage in Audience B?