There are many things Facebook ads can do that boosting alone can’t, including:
Detailed ad placement options:
With Facebook ads, you get to choose exactly where your ads are shown – Facebook news feed side ads, mobile/desktop news feeds, Instagram stories, Messenger ads, Audience Network, and instant articles. The only options included when you boost posts are Instagram and mobile/desktop news feed.
Specific ad objectives: When you choose an ad whatsapp number list objective early on, you can focus on which campaign type is best for your current business goals. Ads Manager’s full ads system allows you to choose objectives like conversions, lead generation, and store traffic. You can also create and manage your ads through the Ads Manager mobile app. With boosted posts, you can only focus on website clicks, page engagement, and local business promotions.
More creative control:
You can design an ad that fits your goals when using Ads Manager to create a Facebook ad. Some of the creative and formatting options available in Ads Manager include creating carousel ads, adding specific descriptions, and using call-to-action buttons to encourage audience engagement. These options aren’t available when you boost a post.
Advanced targeting capabilities:
When you boost a post, you only have a few options for ad targeting like buy now pay later for online sellers an introductory guide age, gender, and interests. With Facebook ads, you can use more advanced tools that allow you to target more precisely, reach a custom audience and maximize brand awareness, increase traffic and engagement, and achieve conversion objectives. Facebook ads also give you the ability to create overlapping audience types, lookalike audiences, and more.
Lookalike Audiences:
If you don’t have a large Facebook following, or if you just want to keep growing, the Lookalike Audience feature is an incredible option. Facebook helps you reach new people who, because they are similar to your existing customers, may also be interested in your business.
Dayparting: With Facebook ads, you also have the ability to run your ads on certain days and at certain times to ensure your ads are shown when they’ll get the most results! This option isn’t available when you boost a post.
Custom conversion tracking: The Facebook Pixel allows you to track b2c fax your website visitors’ actions, to a detailed degree. Who completed their registration? Who shared a promotion?
Bottom Line
Now that you have a better understanding of each option, you may be wondering which one is best for your business. The answer to that question depends on your marketing goals and budget. If you’re trying to expand your reach and boost awareness for your brand on Facebook and Instagram, then boosting posts might be the right choice for you. But if you’re looking for a highly targeted and effective advertising solution that generates sales, then Facebook ads are the way to go. Of course, you don’t have to choose just one! Why not give boosted posts and Facebook ads a try?
Our social media team is up to date on the latest social media marketing trends, and we can help you use this powerful platform to grow your business.