Not only does it confirm your authority, but it also connects you even more with your reader.
Even if a common enemy brings you and your readers together, a mutual friend is sometimes better.
KFC is famous for their chicken wings.
It’s just a shame when the chicken wings run out and your customers go hungry.
What do you do in such a moment?
There is only one solution: you apologize.
That’s exactly what KFC is doing and launched the advertising campaign “We’re Sorry” under the title “FCK.”
What do you learn from this?
If you ever make a mistake, don’t play the tough guy and don’t blame others.
Simply apologize and show your reader that you care about them and that you can take responsibility for a mistake.
Example: Walter belgium email list once sent out a newsletter with an error. He then sent a correction. The correction brought him more sales than the first email.
#19 Experts pull themselves out of the swamp by their own hair
“Everything I know I taught myself
“Decades of the format is the product’s logo knowledge researched and established on our own.”
Rarely does a guru aob directory admit that he has learned something from someone else, copied someone else’s technique, or adopted someone else’s methods.
But if you give the credit to your role model or teacher, you will be closer to your reader.