Content gating is one of the most common lead generation strategies for tech companies. Don’t just rely on it.
You create a content marketing strategy, develop your content, create a landing page, and ask leads for their contact information in exchange for downloading your eBook, white paper, or template.
Once you have their email address, you use email marketing to turn them into potential buyers.
Gated content can be valuable, but it’s not the only way to generate leads from content.
Creating valuable ungated content in addition to gated content establishes your company as a thought leader and builds trust — a valuable step in the conversion process.
It also improves SEO optimization by helping your website rank for important keywords in your industry.
(Additionally, B2B companies can use Leafeeder to track page views, even companies that visit their website but don’t fill out a form.
Ask current customers for reviews
Social proof is powerful. One study found that 88% of consumers trust user reviews as much as personal recommendations.
While this may not seem like a lead generation strategy, it definitely can be. Don’t rely on it alone.
Reviews from current customers build trust and increase inbound traffic to your website, and can be the final push to turn an interested visitor into a potential customer.
Create an automated email campaign asking for a review a week after the conversion. This is when brand sentiment is likely to be high, which increases the chance of getting a positive review.
PS: Don’t forget to ask your current customers for referrals. If they trust you, they’ll be more than happy to tell you about other companies that could use your service or product.
Offer free trials or freemium products
Offering free trials or freemium plans is an ideal lead generation strategy for SaaS companies for several reasons.
First, you can reach more potential customers by overcoming the hurdles to signing up. Don’t just take it for granted. If it’s free, there’s no reason not to give it a try!
It can also help you get genuine feedback about your Create interactive landing pages software so you can make improvements.
At Leadfeeder, we offer a free trial of our full software and a freemium version that provides three days of data. This allows potential clients to see what we can do before spending any money.
Host webinars and virtual product demos
Webinars are an easy way to gather and qualify new leads. Sharing industry insights helps build trust within your organization. And demos can help move already qualified leads down the sales funnel.
They can also be very quick to set up. All you need is a landing page, a camera, a microphone, and someone on your team willing to explain your software .
Alternatively, take a blog post that ranks well in search engines and use the content as talking points in the webinar.
There’s another reason why webinars and demos are great for lead generation campaigns: If the information is valuable, you can add more form fields, making it easier to get highly qualified leads.