Today, landing pages can include videos, interactive tables, charts, and even appointment scheduling features Create landing pages.
So instead of sending leads to a boring landing page, use interactive elements to gather leads, set appointments, or just entertain.
Netflix used this lead generation tactic by adding a television to their landing page that is actually part of the new show Stranger Things:
Including videos, interactive pricing models, and moving infographics can also help convert potential leads into potential customers.
Collaborate with industry influencers
Collaborating with industry influencers is a great way to get the attention of your ideal clients.
But you don’t need to spend $10 million to get a country email list that Drake talks about his software company.
Instead, look for industry-specific influencers that your ideal customers trust. For example, a B2B SaaS company might work with a leading tech entrepreneur or philanthropist.
An outbound sales company might partner with a popular sales leader, such as the classic Zig Ziglar.
Adjust your collaboration strategy to attract your ideal leads. This could mean hosting a webinar, asking them to be interviewed on your podcast, or creating collaborative content.
Use chatbots to answer questions and qualify leads
This is one of the most cost-effective and resource-intensive B2B lead generation tactics because it’s all automation.
Customers want their questions answered immediately, but sometimes you need sleep! Adding a well-trained chatbot to your website makes it easier to answer questions. And even qualify leads at any time of the day or night .
Your chatbot can share resources and answer frequently asked questions.
Or you can ask leads questions about their industry, needs, and pain points, and then pass that information along to your salespeople who can reach out.
It’s useful for businesses — and great for users too
Hubspot uses this strategy by adding an unobtrusive chatbot to their website:
Visitors can chat with an expert, start using their free tools, or get training — all with the click of a button.