In the corporate world, choosing the right strategy to improve your company’s performance can be challenging.
Consulting, training or immersion: each of these options has its own particularities and can be the key to increasing sales , optimizing processes and developing your team. But which one is the best choice for your business?
In this article, we’ll explore the differences and benefits of each of these approaches so you can make the best decision.
What is Sales Consulting?
Sales consulting is a process in which a sales specialist company helps businesses build commercial strategies to generate greater productivity and more results.
In addition, it also acts with a critical and analytical eye, solving gaps and restructuring the sales team’s operations.
Sales consultants, in this sense, are hired to identify bottlenecks and suggest effective strategies to improve the performance of the sales team.
Advantages of Sales Consulting
- Customized solutions: each consulting project is developed based on the specific needs of your company;
- External view: a consultant brings an impartial and objective perspective, often seeing problems that are ignored internally;
- Agility in solutions: once the problems have been identified, consultants propose direct and practical solutions, optimizing time and resources.
When to opt for a Sales Consultancy?
If your company needs tailored solutions for specific challenges, such as restructuring the sales team or redesigning processes, consulting is the best way to go.
This is because sales consultancy promotes a deep bosnia and herzegovina whatsapp data and assertive diagnosis of the commercial operation, through the evaluation of the 4 pillars of sales productivity :
- Processes
- Management
- Technology
- People
Sales Consulting: learn about the different formats
At DNA de Vendas, we work with 3 commercial consulting models, in order to meet the needs of each company in depth. They are:
Full Service Sales Consulting
If your company is looking to improve sales results, but is unsure of what issues are preventing growth, Full Service Sales Consulting state of the art: what content marketing strategy in 2023 and beyond? is the ideal solution.
Developed by DNA de Vendas, this consultancy covers all the fundamental pillars to increase productivity and ensure consistent results. With a methodology applied to more than 40 market segments, we carry out a complete diagnosis to identify challenges and offer customized solutions.
The 4 Pillars of Sales Productivity
Our consultancy is based on the 4 Pillars of Sales Productivity: Processes, Management, Technology and People. These pillars are analyzed in detail in the initial diagnosis, which allows us to realign operations according to your company’s strategic andorra business directory objectives.
Processes
Sales processes are essential to the success of the commercial operation. During the diagnosis, we analyze the main processes that impact productivity and make (or build) adjustments in the Sales Playbooks .
We correct gaps in a practical and fast way, aligning processes with the business objective and strategy . With our know-how, we guarantee significant productivity gains, optimizing each stage of the operation.
Management
Sales management goes beyond monitoring indicators . Our consultancy analyzes the management model in different dimensions and, based on this diagnosis, we make in-depth contributions.
We implement a practical and dynamic management model, with daily, weekly, monthly and quarterly monitoring. This ensures that all pillars are connected and that the commercial operation remains efficient and results-oriented.
Technology
Technology plays a crucial role in improving sales and management processes. We assess the tools your company already uses and how they are implemented, suggesting improvements to increase productivity.
In our success story with iFood , for example, we helped optimize the use of Salesforce to improve management and sales processes. We believe that technology, when applied well, significantly enhances results.
>> Read more: Artificial Intelligence for Sales: how to use it, strategies and tools to sell more
People
People are the heart of any sales operation. We align, train and motivate your team to ensure that all pillars are in perfect harmony.
Our training programs are customized and built based on your company’s Sales Playbook , providing a deep and specific immersion in the business needs.
We develop innovative content and use a variety of methodologies, such as blended tracks, which combine synchronous, asynchronous and in-person online formats. We create knowledge pills, podcasts, cards and micro-learning actions to train your team in a practical and engaging way.
With experienced and highly qualified professionals, we bring the best in sales techniques , soft skills and market knowledge.
In addition to training, we leave a lasting legacy in your company. We provide tools so that leaders can continue developing their teams on a daily basis, with ongoing monitoring and validation of results. In our projects, productivity gains are significant and visible.
>> See more: Individual Development Plan for your team
Sales Consulting for small sales teams
DNA de Vendas For Small’s commercial consultancy is ideal for small sales teams that want to consistently increase their results.
The consultancy is based on 7 main steps. The process begins with a complete diagnosis, which evaluates all the factors of your company, from strategy to execution!
Our know-how allows us to act with speed, objectivity and precision to increase your team’s sales productivity!
Sales Training: Team Development
Sales training , objectively, is focused on developing your team’s skills.
Unlike consulting, which goes deeper into processes, management and technology, training aims to improve the execution and performance of employees in their daily functions, being just as strategic, depending on the company’s objectives and needs.
Sales training can be continuous, through training trails/consulting and Sales Enablement programs , or one-off, through Sales Workshops.
Advantages of Sales Training
- Skills improvement: training empowers employees, helping to improve their technical and behavioral skills;
- Talent retention: a well-trained team is more motivated and engaged, which helps reduce turnover ;
- Increased productivity: well-trained employees perform their duties more efficiently, improving the company’s overall performance.
When to invest in Sales Training?
If your company is looking to improve specific skills within your team, such as sales techniques or the use of new tools, training is an excellent choice.
It is ideal for companies that want to invest in the continuous growth of their employees.
Sales Training: How can DNA develop your sales team?
Sales Consulting Training
Our Sales Training Consultancy is a training program focused on building Learning Paths for Sales Teams.
It is aimed at clients who understand that there is potential for increased productivity through technical and behavioral training of people, both leaders and sales teams.
With an exclusive methodology, we promote corporate education through a learning journey with multiple resources that connects businesses, strategies and people to increase the sales team’s results.
- Effective methodology for increasing productivity in Sales
- Multiple Learning Resources
- Content that combines concept with practice
We build customized corporate training programs based directly on your company’s business challenges and strategies.
We use multiple learning resources
The methodology used encompasses multiple learning resources that enable active and participatory performance by the employee, becoming an agent of their own development.
Sales Workshops
Sales Workshops are practical and interactive events aimed at training sales professionals in specific techniques, skills and strategies.
During a sales workshop, participants have the opportunity to learn and apply new knowledge in a controlled environment, with dynamic activities such as simulations, case studies, role-playing and group discussions.
The sales workshops developed at DNA are customized, designed based on innovative content and highly applicable to the reality of each company.
Furthermore, our workshops can have different objectives:
- For the team : focused on developing skills and latent gaps in achieving results;
- For leaders : focused on developing and mastering behavioral skills, with the aim of improving team engagement and performance.
Leadership Programs
Inside Sales Academy , one of the branches of DNA de Vendas, has developed a Complete Development Program for B2B Sales Managers and Leaders who want to maximize the performance of their sales teams.
This program was built by a leader for a leader , covering topics in depth and generating powerful insights to be applied in day-to-day sales operations.
Your knowledge will be developed within 4 fundamental blocks:
- High Impact Market Strategy (Go-to-Market);
- Execution Discipline for Leaders;
- High Performance Leadership Skills;
- Talent Management in Sales.
Sales leaders must navigate an increasingly volatile business environment while driving their companies’ strategy and growth.