It’s a sad truth: most people you contact will ignore you. Bloggers and journalists receive dozens of messages a day and can’t possibly answer them all.
Do some research to compile a list of media outlets that are significant enough but niche enough to be interested in your project. The people you contact should actually cover topics and industries that are relevant to your campaign. Contacting people outside middle east mobile number list of your niche market will be a waste of time for both you and them.
The people you contact must meet all of these criteria
The writer has covered crowdfunding campaigns before – and better yet, in a similar sector.
Your product matches the industry covered by the writer.
Your product matches the editor’s previous articles.
Contact your targets before launching your campaign
There’s no reason to wait until your campaign is what are the conditions for creating a self-employed business launched to reach out to press and influencers. Your campaign will be much more effective if it gets solid coverage and support from the very first days.
Write a convincing argument
Your presentation should be concise and to the point. Explain to journalists and bloggers how your product fits into their editorial line, and present your most important points. Also include a link to your video: it is the quickest presentation of your product and can easily be integrated into an article or publication.
Don’t stop your PR efforts after your campaign launches. Editors are always looking for relevant, interesting stories, and the media has a soft spot aol email list for small businesses that have made it big on their own. Re-engage with the media once your campaign has achieved some success.
Promotion on the crowdfunding platform
Another way to promote your campaign is through the crowdfunding site itself. Danavir Sarria, an e-commerce growth consultant and crowdfunding expert on Kickstarter , says campaigns are typically funded by the platform’s users.
“While you should do everything you can outside of Kickstarter, like leveraging paid ads and social media,” Danavir says, “your best buyers are the people who are searching for projects on Kickstarter.”
