Account-based marketing (ABM) is a strategic approach that focuses specifically on specific customers and establishing direct contact with them.
It involves creating campaigns tailored to the needs and interests of each customer with the aim of building relationships and generating conversions. As ABM has evolved, the range of tools that companies can use to achieve their marketing goals has also grown.=
Demandbase
The Demandbase platform was founded in 2007 and currently has more than 1,000 customers.
Demandbase enables businesses to identify and target ideal customers. It helps create personalized customer experiences using advanced customer segmentation and predictive analytics .
Popular Account-Based Marketing Tools
As part of segmentation, Demandbase job function email list offers fields such as “activities”, “relationships” and “data value change”, which is not always common. Another advantage is that the selection tools synchronize hundreds of information from different sources several times a day, thanks to which you have access to current data in almost real time.
Unlike other ABM providers that rely on probability to identify anonymous accounts, this tool provides identification based on the most advanced scientific data. According to “bake-off” tests,
Demandbase AI
harnesses the power of AI to create the benefits of using lousy tags personalized predictive models in less than a day. It only requires basic information, and machine learning algorithms are then able to reveal immediate sales potential and the suitability of your product for a given account.
Target Account Identification
Demandbase One automation automatically china business directory integrates all of your team’s email and calendar activity, giving you convenient access to a comprehensive overview of all account activity. This eliminates the need for manual data entry and ensures your predictive models and sales alerts are always up to date, saving your salespeople valuable time and effort.
Integrations
This tool can be connected to a wide range of ad networks and customer relationship management (CRM) platforms to coordinate campaigns across multiple channels, including Salesforce , Marketo , Microsoft Dynamics 365 , HubSpot , Google Ads , LinkedIn Ads , and many more.