Before your planning and the creation of a Content Plan, you should analyze the content you already have and conduct a Content Audit.
Here I go through the various parts that you should include in your Content Audit, such as what data you should collect.
What is a Content Audit?
A Content Audit is a review and analysis phone number library of your existing content that you have publish on your website. You collect relevant data and key figures for each URL that you include in your Content Audit and the aim is for your audit to give you an overview and understanding.
When you have an overview of your content, it becomes easier to understand what nes to be prioritiz going forward and then it becomes easier to create your Content Plan.
In this Content Audit, the focus is on the whole and getting an overview, it is not a focus on specific search terms.
Why should you do a Content Audit?
The goal of your Content Audit is to understand if your content delivers according to the goal for which it was creat and how to prioritize your work so that the content performs better in the future.
Of course, you do ongoing analyzes of your content (or?), but it can be wise to do an overall Content Audit from time to time to get an overall picture. And even then include new content you’ve creat recently.
You have main goals for your content, for gen avantaj nan koperasyon example conversion to leads or sales. And to succe with these goals, you should have different types of content. Once you have done your Content Audit, you will know more about which content has actually perform and contribut to your goals.
In order to reach the main goals, you have sub-goals, partly these are relat to search engine optimization (the last one is a placement/ranking on Google) but also relat to involvement in external channels.
Here are the reasons you have content on your website;
- Main Objective: Leads Generation or Sales
- Intermiate goal: Good ranking on Google with search engine optimization
- Sub-goal: Engagement in external channels
Collect data from relevant sources
In your Content Audit, you have america email list to collect a lot of data from different sources. You ne to have access to your sitemap, to Google Analytics, Google Search Console and a system (similar to Ranktrail) to retrieve, for example, backlink data.
When compiling all the data, it is wise to use a spreadsheet program like Google Sheets, it is free and easy to share with both colleagues and external advisors.
Collect the URLs to be includ in your Content Audit
To begin with, you ne to have all the URLs to be cover by your Content Audit. Should you analyze all your knowlge content or perhaps all your product group pages in your webshop, simply decide your scope.
If you have a sitemap , you can easily look there and copy the urls that you consider relevant, copy these and paste them into a spreadsheet. If you have a more complex web site, you can use different tools like screaming frog to retrieve all urls.
It may be wise to include the text in the Title Link (formerly Meta Title) because it makes it easier for you to understand which web pages on your website you have in your Content Audit.
