Behind the strategy to generate and increase visits to a company’s website there is always an SEO specialist . This professional coordinates the actions to position a website’s pages among the first results on Google.
The SEO specialist plans the techniques that will be used to improve a website’s ranking, executes and monitors the performance of each action, always with the aim of increasing the visibility and relevance of published content.
Attentive to Google’s constant updates, the SEO specialist is always keeping an eye on the graphs to understand how the pages are performing and what needs to be adjusted so that the content is available to users when they need it.
But what does SEO mean?
For those who are not yet familiar with the subject, SEO is short for Search Engine Optimization. These are techniques that are applied to the america phone number list and HTML codes of pages so that they meet the standards defined by Google.
When this happens, pages enter a sort of ranking and may appear better positioned in search results as users perform their searches.
The better the content and page loading speed are. he more prominent the page will be in the SERP (Search Engine Results Page), as Google’s list of results.
And do you know who executes or determines what needs to so that the page meets Google’s quality standards? That’s right, the SEO specialist.
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What are the main functions of an SEO specialist?
Attracting relevant organic traffic to a website or blog is one of the most important tasks of an SEO specialist. To do this, they need to impact of the name how Google works (tracking, indexing and ranking steps), what it evaluates when positioning a page in the SERP and what needs to to ensure that the company’s content appears to users.
Basically, an SEO specialist has the following functions:
Keyword research: all content with the goal of ranking on Google needs to. To define the correct terms, the SEO specialist must have in-depth knowledge of the client’s business, the market and the competitors.
Content planning: based on the keywords identified for the SEO project, the professional will define the best way to use them in relevant content, from blog posts to videos and ebooks.
Competitor analysis: observing what competitors – both in terms of market and traffic – are doing is essential to support strategies and make the company more competitive and attractive to the public.
Page performance: SEO has a technical aspect that goes beyond content and requires the attention of an SEO specialist. Page loading speed and broken links, for example. Are some of the indicators that can with the help of specific tools.
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Just like paid traffic managers , SEO specialists do not work alone. They need IT and content production experts, among other professionals, to help them carry out their tasks.
Each client may have a specific objective with SEO strategies, but, in general, the functions mentioned above have the following objectives:
Generate and/or increase brand visibility: as website pages gain prominent positions in Google results, the company becomes better known to the public.
Highlight content that gives authority to the company: when pages offer rich, relevant content that meets users’ needs, the brand conveys the idea that it understands the subject, becoming a positive reference in the market.
Impact sales: even though SEO does not directly involve financial investment, it can impact lead and sales conversions, as more users will be viewing the website pages.
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Other challenges for the SEO specialist
As the relationship between people and mobile list advances, customer experience has become a concern for SEO. Therefore, more than working on technical issues, the SEO specialist needs to think about how the user will interact with the content presented.
This care will promote engagement and make the public increasingly interested in what the company has to offer, creating connections that generate sales, spontaneous marketing and good referrals.
Some people think that SEO is an unchanging marketing strategy, but that’s not the case. Google is constantly improving its guidelines, not to mention that changes in technology and consumer behaviors lead SEO specialists to always see new possibilities for increasing traffic and visibility.