Since the . Target users are narrowed down to a certain extent, analysis is based on specific opinions . And concerns, making it useful for understanding issues and considering solutions.A typical method of qualitative . Analysis is User testing, in which users actually try out a product or service and . Check their opinions and reactions. The aim of this is to collect live information from . The user’s perspective by actually conducting the test, and to discover specific areas for improvement.In . The case of a website, the basic procedure is to have people actually use the .
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Prepared site and check their behavioral history and evaluation of the usability, etc. In this . Way, a major advantage of qualitative analysis is that it allows you to dig deeper . Into each individual’s reactions and evaluations.On the other hand, since implementation involves a certain amount . Of cost and effort, it is necessary to be more careful in narrowing down the . Target than with quantitative analysis.The first step in site analysis! How to do quantitative analysisas . We have seen, there are two approaches to site analysis, but in theory, if you .
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Consider Ease of implementation and Ease of understanding, you should start with quantitative analysis. Therefore, . Here we will explain the specific methods for conducting quantitative analysis. Set goals and kpisthe . Starting point azerbaijan phone number list for site analysis is to set goals and kpis. A goal is a . Target that you want to achieve through site analysis, such as Obtain new contracts per . Month.Kpi (key performance indicators) is a term that means Key performance indicators in japanese, and . Is a more specific numerical target for achieving a goal.
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Kpis are generally set based . On the how to develop a successful lead generation strategy following ideas. Example of a goal・Acquire new contracts per monthExamples of kpis・achieve new . Inquiries per monthset the site’s conversion rate (probability of resulting in an inquiry) to % . As mentioned above, let’s assume that new inquiries per month are required to acquire new . Contracts per month. If we then set a kpi of a % site conversion rate, . We can then determine the indicator of bringing in at least , users per month . To the site.
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It is also important to revise your goals and kpis based on the . Results of your quantitative analysis. If your goals are too far removed from the current . Situation, you should reassess them.Refine from macro to microin site analysis, the fax database amount of data . That can be quantitatively analyzed is enormous. Since it is not realistic to try to . Cover everything, it is necessary to narrow down the indicators to be analyzed.What is important . Here is to take an approach from Macro to micro, because by looking at the .