The idea is to provide value to these potential consumers in order to generate feelings of trust, loyalty or affinity towards the company. the brand’s products and services. On the contrary, it focuses on the brand’s intangible qualities and values . In doing so, it aims to make the user want to consume the content created (for example, as a form of entertainment).
If it works you will Branding content is
Have turned them into voluntary promoters of your message. Advertising and branded content: the differences It would be a serious indonesia phone number data mistake to lump branded content into the same category as traditional advertising (native advertising).
Here are some of its
main distinguishing features: Branded this is a good time to wrap up all the new aspects content Traditional advertising Objective (both generate brand recognition) Forging a bond between the brand and its audience. Boost the sale of products and services.
Channels Those of the brand itself or Branding content is third-party media. Always third party media. Format Valuable content for the buyer persona (for example, a documentary). Impactful, attention-grabbing messages (e.g. banners ).
Audience It is creating
Its own community of europe email followers (medium-long term). Pay to access the followers of a non-brand media outlet (short term). Advantages of branded content for brands Stand out and don’t get rejected.
Unlike traditional advertising, branded content is never intrusive, allowing it to stand out and generate engagement in a world full Branding content is of aggressive advertising messages. Creates an emotional connection with the brand.
Audience emotions
Are goldmine for marketing because they make brands hard to forget. High viral power. When branding content campaigns are well done, it is very easy for people to share them until they go viral.