Bakeries near home are a popular business in Russia. Shops with fresh baked goods can survive any crisis period, because for Russians “bread is the head of everything.” Especially when it is fresh and tasty.
We tell you what nuances there are for establishments of this type, and show, using solutions from Bifit Business as an example, what software and equipment are more convenient to use for effective inventory control.
Features of a bakery shop
A bakery shop is a retail outlet with a small bakery workshop. Typically, a bakery’s assortment includes:
- different types of bread;
- sweet baked goods such as buns and cookies;
- unsweetened baked goods such as pies and cakes.
Additionally, to increase the bill, they often sell tea, coffee, sweets (chocolates or candies) and soft drinks (bottled water or juice).
The nuances of working in a bakery and selling products
Always fresh baked goods
Simultaneous production and sale. Bakery products country email list hit the counter immediately, hot off the stove. Freshness is what customers value about their favorite local bakery.
Sale of goods by weight
You can sell not only piece goods, but also goods sold by weight. For example, bake large pies and sell them to customers in portions. Selling by weight is also suitable for cookies.
Promotions and happy hours
You can launch your loyalty cards with bonus accumulation digital marketing: what it is, how it works and strategies to sell more in 2024 or increased discounts. But the “Happy Hours” promotion is especially relevant for bakeries, when at the end of the day customers are given a discount on baked goods. For businesses working with such goods, it is more important to sell them cheaper than to write them off altogether.
Mandatory labeling of products
If a bakery sells water, juices and other non-alcoholic drinks, they must be labeled and such functionality must be provided at the checkout.
Separate card for weight goods
You can also automate the sale of goods sold by weight. In cmo email list your personal account, you enter the unit of measurement and cost in advance. The cashier will only need to weigh the item and release the goods to the customer.
Setting up loyalty programs
All special promotions developed for clients can also be issued in your personal account, and then they will be applied automatically.
In addition to discount, savings systems and “happy hours”, there is the possibility of making promotions “two buns for the price of one” or “the sixth coffee for free”.