Commercial process: the main steps
Have you ever imagined creating a step-by-step guide to guide the sales team’s activities and routine, with increased productivity? Well, […]
Sales Strategy
Sales Strategy
How to build an effective sales strategy
Commercial strategies define the pillars of your company. These pillars will take shape through a plan, with organizational goals, generating not only
Digital Marketing
Cmo and data marketing study the key is in the data
Data marketing many pipeline and revenue teams, channel teams are under significant pressure and expectations to drive growth. Despite macroeconomic
Digital Marketing
Insights to improve sales and marketing performance
Marketing performance In an age of overflowing inboxes and  Digital Marketing attention spans, every sales rep knows the challenge of
Digital Marketing
How cato networks grew its business with priority enginet
Cato Networks is a network security company specializing in Secure Access Service Edge (SASE), which enables its customers to combine
Digital Marketing
Three ways to maximize lead generation potential
Building these lists is a lot of work. It can give you a pretty good set of initial targets to
Digital Marketing
State of the art: what content marketing strategy in 2023 and beyond?
Content marketing strategy In part one of this down-to-earth blog series ( read or reread here ), we looked at
Digital Marketing
Techtarget recognized as b2b marketing & sales data provider by independent research firm
This Forrester study indicates that B2B marketing and sales data providers offer comprehensive data, insights, and data management services to
Digital Marketing
3 steps to optimize your partners marketing budget in 2024
As planning for 2024 accelerates, B2B IT Partner Marketing leaders are under more pressure than ever to drive pipeline and
Digital Marketing
Three steps to optimize your partner marketing budget in 2024
With planning for 2024 now in place, partner marketing leaders in the B2B technology industry are under more pressure than
Digital Marketing
The importance, in the press as in marketing, of offering quality content
In marketing One of the most important aspects of a lead generation campaign is to ensure that the content in
Digital Marketing
The future of account based marketing (abm): gemma davies’ predictions
Account-Based Marketing (ABM) has become a go-to strategy for many technology organizations, enabling them to engage target accounts more effectively