Facebook ‘s safety policy regarding brands and advertisers is constantly evolving. The world’s most popular social network knows that brand safety is a major concern for advertisers, so in recent weeks it has announced a series of improvements aimed at giving more control over the publication of ads. Let’s take a look at what they are.
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Facebook strengthens security for brands and advertisers
Facebook Security: More Control Over Ads
When we use Facebook Ads , we are giving Facebook’s advertising platform control over when, where and to whom our brand is displayed. For some advertisers this can be problematic, as they want more control over their exposure. That’s why Facebook has created a range of solutions focused on giving more control to companies that advertise on the network:
Learn more about how your ads are being shown, using publisher lists and delivery reports . These reports help businesses understand where their ad impressions are occurring.
Option to create block lists to remove
Specific publishers and applications, both on Asia Mobile Number List itself and in Instant Articles and the Audience Network.
Collaboration with third-party companies to increase security on Facebook (more information in the next section).
In addition to these new controls, it’s worth remembering that Facebook has always offered advertisers the opportunity to choose ad placements in their ad settings. Available placements vary depending on the ad objective, but here’s the full list of options:
Facebook News Feed.
Facebook Security: Collaborations with Third Parties
As we mentioned earlier, another of the great new features in Facebook security is the Buy Telemarketing contact list with third-party companies to improve control for advertisers, through the new brand safety function of the Facebook Marketing Partners (FMP) program . In principle, the platform is open to new collaborations, but for the moment these two have been announced:
DoubleVerify –
This company offers marketing measurement, data and analytics software to verify the quality and effectiveness of digital media. Through its DV Pinnacle program, users can make easier decisions about the quality of their ad impressions, thanks to in-depth analysis and real-time data visualization.
OpenSlate–
This company offers an independent content rating system to help make better decisions about video ads.
OpenSlate uses data
Science and proprietary solutions to provide greater insight into the risks and opportunities of online video, giving advertisers greater decision-making power over the context in which their brand is displayed.
