AI can perform many tasks today, from data analysis to content creation. This allows us to significantly simplify and speed up various processes networks in the work that are necessary for the work of marketing companies.
What tasks can marketers delegate to neural networks?
Data analysis . A significant part of the greece whatsapp data work of agencies is focused on determining what prevents clients from getting more leads and increasing sales. It is necessary to monitor competitors, analyze and optimize the work of the site and social networks. A person can do all this manually for a long time. Neural networks will cope with such tasks much faster. Here is an example of how artificial intelligence gets acquainted with reviews of the Ingate Group company, creates short summaries and describes the general impression of clients about the company.
Automation . Artificial intelligence also copes well with collecting information. Doing such work manually takes a long time, and there is a risk of making a mistake. Using scripts, you can teach neural networks to collect data.
Organization of work within the company. For networks in the work example, Ingate Group has its ownAI assistant Varya, which not only answers abstract questions and helps generate content, but also stores information about scheduled meetings, colleagues, coordinates project groups, analyzes the work of teams and much more.
What kind of content can neural networks create?
Marketing companies produce materials the greater or lesser weight that are necessary to promote clients. Content can be different, its format depends on what product and on what platform it is being promoted. Let’s talk in more detail about what exactly artificial intelligence can do and how useful it can be for a marketing company.
Promotion plan . This is a schedule that specifies the dates and topics of publications, as well as their format and features. Creating such a plan is the basis for promotion. This task can be delegat to artificial intelligence. If you want to get an optimized schedule, then upload data to the neural network about what publications were before and how often they were published, and also offer information about competitors. Based on this, the AI will create a plan for the period that you specify. In this case, the advantage of working with a neural network is that you can influence the results: set the number of posts and topics in advance or ask the artificial intelligence to think through everything on its own.
Writing texts . The tasks can be very diverse. In some cases, clients need SEO-optimized texts. For this, you can use specially trained neural networks. Artificial intelligence can also create warm-ups. To do this, you need to upload data to the AI that will help it understand which tools are most effective. In addition, with the help of a neural network, you can write a script for a video or reel.
If you set audience parameters in text format, the robot takes this information into account and adapts to the potential interests of buyers.
However, at the moment it is impossible to networks in the work completely delegate such tasks to neural networks. People need to check and correct the result. Nevertheless, technologies are improving. And now it is possible to significantly reduce the amount of effort and time required to write any text.
Image generation . Visuals are an equally important betting email list part of content. This is what users first notice on a website or blog. Marketing companies can draw pictures or take photos themselves, and in some cases even use photo stocks. However, it is much faster to ask artificial intelligence for help.
Some neural networks are capable of creating very realistic images. Of course, the result is not always perfect. Often, people in such shots have sixth fingers or other strange features. Designers have already got used to correcting such details and do not see a problem in this, since it is still much easier than creating unique images from scratch.
You can also create a logo using neural networks. This is especially useful if the client wants to see several options. Marketing company employees may sooner or later run out of imagination, and the neural network will offer fresh ideas. Of course, you can’t just copy what artificial intelligence does and send it to the client. However, you can use the result as a source of inspiration, which will significantly simplify and speed up the work.
Working with video . Today, AI can already perform even such complex tasks. Neural networks perform color correction, improve quality, remove extraneous noise and create videos from photos, “bringing them to life”. And these functions are actively being implement in various services, including video editors.