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The solution? Abandon the old ship and then do the same thing again on a new platform. Am I crazy or are we so obsessed with ‘more’ that we are overlooking the power of ‘less’?
Nontent
The belief that more content is better for getting noticed has led to an abundance of what I call “nontent.” telegram number database This is content without value that exists to be seen—or to interest the target audience, for that matter. This is at odds with the growing media fatigue among users. They are becoming increasingly desensitized to the ads and posts of companies and their content creators.
So forget those perfectly styled visuals in
A your brand identity, stop the ‘I-have-nothing-to-say-but-here-is-a-selfie-for-personal-branding’ posts and please, no more hook-in calendar content. Producing content just to be seen, especially when it seems like we’re all sharing the same hook-in calendar content, is a waste of time in an age of oversaturation. The key is to develop a well-thought-out strategy: think first, then act.
A future without content creators
I’m not going to give you a quick list of steps to copy, because that would miss the point I’m trying to how to establish an effective lead nurturing strategy? make in my article. What I am going to bring to your attention is the idea that less content is an effective solution. Take some time to reflect: do you scroll quickly when a company shares something about a (inter)national holiday or about the new intern? And if you stop scrolling, is it because the post fits the
Identity of the company?
Beware: It is confronting to look at yourself honestly and admit that nontent is overshooting the intended goal. Nontent is an easy way to make australia database directory your clients believe that you are ‘productive’, without it actually being effective (or you should not bother with the abundance of creator content on social media). At the same time, you are contributing to the oversaturation of social media users. And yes, that includes you.
In addition, we should also take a critical look at the title ‘content creator’. It suggests that one person is responsible for the entire creative process, from concept to final product. This leads to uniformity and is at the expense of the rich diversity that different creative ways of thinking offer. A shame, because creativity thrives on diversity. Different perspectives, skills and disciplines come together to create something unique.