does it affect marketing strategies?
Should Brands Care About Cybersecurity?
Cybersecurity is a set of measures that protect digital information from external threats. DDoS attacks, phishing, viruses, data leaks are various types of threats that pose a serious danger and lead to reputational and financial losses.
In the modern world, where most of the communication between brands and their Advances in technologies such audiences takes place online, cybersecurity is of paramount importance. According to forecasts from Statista.com, by 2030 the global cybersecurity market will exceed $657 billion. In 2024, 85.2% of Russian companies began to take their own cybersecurity and data protection more seriously.
Attentiveness to cybersecurity and investment of resources in it help prevent many potential threats. Regular system audits, employee training in the basics of information security and the implementation of modern security technologies help minimize risks, protect the brand, its reputation and ensure financial stability.
How Cybersecurity Impacts Marketing
Cybersecurity is an important part of successful marketing. It helps to build trust with customers, comply with regulatory requirements, and ensure the integrity of marketing strategies in its various aspects. Among these aspects, the following require the most attention:
1. Internal protection. According to a report by the Solar 4RAYS cyber threat research center, in 2024, 43% of cyberattacks on Russian businesses are related to vulnerabilities in corporate web applications. Programs for mailings and launching campaigns, corporate blogs and websites that are under the jurisdiction of marketers can become a target for cyberattacks. Apply the principles of secure programming to reduce information security risks, as well as conduct regular vulnerability audits, including “minor” ones, and promptly eliminate identified problems. Antiviruses and information security training for employees will also be effective as part of a comprehensive approach.
2. Protecting customer data.
In modern marketing, user data plays a key role. Companies collect information Advances in technologies such about consumers’ preferences, behavior, and interests to create personalized offers and improve customer experience. However, country email list leaking this information can lead to serious consequences, such as loss of customer trust and legal problems. In 2024, it became known that the court ordered Google to pay $350 million for disclosing Google+ user data. Previously , Twitter, Uber, Yahoo, TikTok, H&M, Snapchat, and other major players paid huge fines and compensation for illegal data collection and leakage . Implementing data encryption, using multi-factor authentication, and other modern technologies; regularly updating and patching all used programs and systems; implementing advanced intrusion detection and prevention systems (IDS/IPS), as well as following regulations on the collection and storage of personal data will significantly reduce such risks.
3. Integrity of marketing campaigns and security of digital communication channels.
Cybercriminals can exploit vulnerabilities in systems to replace advertising view the prompts used to generate messages, change website content, or conduct phishing attacks on behalf of a company. This type of fraud is called spoofing (from the English word spoof – substitution, deception, forgery), and it most often works in email newsletters, when recipients receive letters with malicious links, content, spyware from a sender similar to your company’s address. As a result, marketing campaigns are distorted, the domain is blocked, and the brand’s reputation is damaged. You can reduce the risk of attacks on a company using technical precautions, including activating reliable protocols, closing old IPs in the event of a move to a new data center, storing data on local servers, and training employees on how to recognize fake newsletters and what to do if suspicious components are detected.
4. Technological innovation: Advances in technologies such
Advances in technologies such as artificial intelligence (AI) and machine learning are opening up new opportunities for marketing. However, these technologies also require a high degree of cybersecurity to prevent unauthorized usa b2b list access to data and algorithmic manipulation. For example, the emergence of smart, self-learning AI-powered malware could lead to the mass generation of fake content and the hacking of smart systems. Recently, an employee of a Hong Kong company transferred $25 million to fraudsters after a deepfake video call with the CFO and other colleagues, which also turned out to be fake. To thwart attackers, establish strict authentication and user identification protocols for sensitive activities such as customer support, banking, and password resets, and implement EDR solutions to improve threat detection, network monitoring, and attack prevention.