By now, you probably know that social media marketing should be a vital component of your digital marketing strategy. And, with 1.73 billion users every day, Facebook is clearly the leading social media platform. Because of social media’s popularity, especially Facebook, businesses now rely on it to connect with consumers. Unfortunately, organic posts will only reach 2-4% of your followers. So, if you’re looking to extend your reach on the most popular social network in the world, you have two options – boost posts or use Facebook Ads.
Let’s take a closer look at both of these choices so you can decide which one is better for your business.
What Is a Boosted Post on Facebook?
According to Facebook, a “boosted post is a post middle east mobile number list to your page’s timeline that you can apply money to in order to boost it to an audience of your choosing.
How do you boost a post? To boost a post, all you have to do is select a popular post already on your timeline or create a new one. Since Facebook owns Instagram, you can also choose to place your boosted post on Instagram. When been heard by everyone and indeed it is true you boost a post, you’ll pick a target audience, set a max budget, and decide how long you want the ad to run. The post will then show up as a sponsored post in the newsfeed of Facebook or Instagram.
What are the benefits of boosting a post? You’re able to maximize the reach and visibility for that one post and get as much engagement on it as possible. This can help increase brand awareness and attract potential customers. If the post you boost contains a link to your website, you can also encourage people to visit your site.
What Are Facebook Ads?
Boosted posts are considerably more limited than the complete Facebook Ads method.
A boosted post might initially optimize for overall brand awareness b2c fax or likes, comments, and shares. However, Facebook ads can optimize for website conversions, app installs, shop orders, video views, and more.