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Enter the company name in the From field. A few words about testing your newsletter Should you test your newsletter? Always. What to test You can test virtually everything. The testing process can be divid into several stages. The basic approach is to create standard mail creation and sender data as well as headers. These data will be modifi by the elements I have describ in the paragraph above. The next step is to determine which metric is our priority: open rate or click-through rate. They can be determin bas on the results of previous mailing campaigns. If we send an email that contains a lot of information and our goal is just to read this email without additional interaction.

Different ways such as by setting

With the recipient, we’re striving for . However if we are in the e-commerce industry and the purpose of the mailing campaign is to sell a product or service we should use testing to increase opens and clicks. And this is a relatively tious task. How to do it Let’s start with a basic test of the entire creation. For example we can decorate the newsletter with a completely new template, change the layout or make some small changes like a different color and position of the call-to-action button. If we don’t want to change the layout of the newsletter too much but we want to test everything about it the easiest way is to swap the position of the offers in different.

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Test versions instead of having banners for new products we can put bestsellers in front and vice versa However it all depends on the type of offer. To summarize we change the title the number of banners and their arrangement we place Philippine Email List the buttons at the top or bottom we adjust the color of the overall and individual elements it all depends on our imagination. After determining the best new versions of the template, we can start testing. It is important that each version of the offer has the same content and the same sender and title. In this case we ruce the likelihood that opens will have a direct impact on CTR. So when is the best time to send a newsletter.

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