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If the administrator is impolite, any advertising campaign, even the most well thought out, will fail.
It’s not even worth talking about illiterate advertising. There’s a lot of it.
Mistake 3. The habit of paying twice Phone Number Library Increased
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Saving is not a panacea. For example, you cannot save on marketing activities and qualified specialists. Let us explain why.
First, marketing ensures that you attract and retain your customers. If you don’t attract them , you won’t make money. If you don’t retain the customers you ’ve already attracted, your business won’t be stable.
According to statistics, attracting a new client requires 5 to 7 times more effort and money than convincing an “old” one to buy a product/service. This is true! And many dentists forget this, treating patients as “disposable” clients. Meanwhile, the client base is the golden asset of any business.
Secondly
Once you have generated a flow of potential customers, you need to try to turn them into real customers. This will require an experienced manager/administrator with a specialization in dentistry. His/her task is not only to inform about the services provided, but also to be able to sell them and not let the customer go to competitors.
Thirdly, professionalism is required from both dentists and all medical staff. If it is not there, even the most competent marketing will not save your dentistry. Why?