Amazon is becoming a major player in digital advertising. After acquiring Sizmek in April 2019, Amazon Advertising now controls the world’s largest ad server and e-commerce platform.
Like eBay and Walmart, Amazon now leverages its robust digital ad network to increase product visibility on its marketplace.
Amazon didn’t stop there: it expanded its cambodia telegram data advertising business on the site over its own e-commerce platform. This has allowed them to offer advertisers more options to target users and measure their results.
Amazon is now the biggest threat to Google and Meta’s market share and is growing rapidly. The company has expanded its advertising business to more than $30 billion a year and is expected to capture nearly 13% of the US digital advertising market by 2024.
Microsoft: B2B announcements
Microsoft is also making its presence felt in the customer journey is becoming more and more individual digital advertising. The company recently acquired LinkedIn Ads, which had become a major player in the B2B market. With access to more than 610 million professionals, Microsoft can now offer advertisers a larger pool of potential customers and gain insights into their behavior.
LinkedIn offers unique ad targeting features not available on any other social platform. It allows you to specify key identifiers such as job title, betting email list seniority level, and industry so that only the most relevant ads are shown to your target audience.
Microsoft has also been making significant investments in its search engine, Bing. In 2018, Microsoft invested heavily in developing a smarter, more user-friendly search experience for users across all devices, making it a viable option for advertisers looking to reach new customers.
Since then, Bing’s market share has grown from 5.79% to nearly nine percent of the global search market , while market leader Google had a share of around 83 percent.