Today, the world of sales panama phone number list
and marketing is probably the most crowded out there. Everyone is trying to win the audience and their main tools are lying in the realms we just mentioned. Yet, traditional emails and cold calls often get lost in the constant marketing circuit. Sales reps are left struggling to just get their messages across. Is there an answer and a solution to break through the marketing noise?
The audience wants new mediums. New ways of interaction and moreover, of perceiving information. Since our time is marked by a variety of visual communications, the best tool should be in this sphere. But is it enough?
Combine a personalized approach with the right medium and you may be an inventor of the most suitable tools for sales nowadays. But do you have to invent something that already exists? Both different types of videos as well as personalization are present and all you have to do is to combine them properly.
What Is Video Prospecting?
Let’s deal with the term first. So, strategies and insights for sustainable success
video prospecting is the approach where a company sends personalized video messages to reach potential clients during the sales process. Simple. Not another plain text email—sales reps create short videos specifically customized to the recipient’s needs, industry, or challenges. In other words, they are highly personalized. These videos can be shared through any communication channel.
Why does this work so well? Today, people don’t want to hear or interact with generic messages. We need something tailored to us, so it feels like an individual approach. Otherwise, it’s just noise that many people don’t recognize. Besides, now we want visual communication more than ever. Videos work well for that. They help establish a more human connection with prospects.
What Are the Benefits of Video Prospecting?
- Including video in europe email
outreach emails can boost open and click-through rates by as much as 200%. - Seeing a person on video creates a connection that static text simply can’t provide.
- A pitch delivery is proved to be stronger through a video. You can demonstrate enthusiasm through a video, which can be both contagious and persuasive.
- So far, only 40% of companies use video for sales, so its popularity is going to grow even more.
- For example, take the SaaS industry. You often need to explain a complex product while making it engaging for a prospect. Challenging? Absolutely! It can take hundreds of words just to explain the product in writing.
That’s why video production for SaaS may be a perfect solution for companies that are looking for a personalized approach to lead generation and sales process. With video, you can showcase the product and connect on a personal level. A true win-win.
Let’s explore this topic more in-depth.