Sending coupons
SMS is often used in marketing to send coupons. Simply including a link to the coupon in the SMS is enough, and it is an effective promotional method. If you also include the coupon acquisition deadline and expiration date in the SMS, you can encourage users to take action immediately.
Conducting a survey
There has been an increase in the use of SMS marketing for surveys. A typical example is sending an SMS to conduct a survey after providing a service or purchasing a product. This is a marketing approach that takes advantage of the high open rate.
Follow-up when phone calls don’t go through
Telephone calls are often used in marketing, but SMS is used as a follow-up when the call doesn’t get through. If you leave a voicemail when you have something to say over the phone, the user who calls back will have to pay the call charges, but the phone number lead advantage of SMS is that there is no cost to the user.
Customer Follow-up
Customer follow-up is also an important aspect of SMS marketing. Providing materials or sending additional information can improve the user experience, making it an effective marketing method.
If you’re a marketer, you points to note when introducing auto-call may have heard of marketing automation. SMS marketing is an approach that is well suited to marketing automation because it can be systematized.
Marketing automation is being introduced as a basic approach to automating marketing. By setting the content to be delivered and the time of sending SMS according to user attributes and segments, it is possible to target users who are likely to see fans data results at effective times.
Marketing automation also allows you to send information by linking it to user actions. It is also possible to send SMS only to users who access a website or purchase a product from the URL in the SMS. You can also send a coupon via SMS, identify users who use the coupon to purchase a product or use a service, and automatically send the next SMS.