SMS has a character limit of 670 double-byte characters (70 characters for some models). Since it is difficult to write detailed explanations or complex content, it is necessary to convey information concisely.
In addition to focusing on the main points you want to convey and eliminating unnecessary information, you can effectively communicate information within the constraints by including a URL to direct users to an external site for content that cannot be conveyed in the main text alone.
Cost and operational burden
The cost of sending an SMS varies depending on the number of characters, ranging from a few yen to a dozen yen per message. Since a fee is telemarketing data charged for each message sent, the more messages you send, the higher the cost. Even when using SMS sending services, there are many cases where a pay-per-message system is used.
In addition, sending SMS may require installation and operation costs for the sending system, as well as labor costs for managing the backlinks vs referring domains: which is most important? recipient list, creating the message content, and managing the delivery schedule.
To reduce these costs, it is important to narrow down your targets and reduce unnecessary sending. It is also effective to reduce operational burdens by utilizing bulk sending functions and automation tools.
Legal restrictions and points to note regarding SMS delivery
SMS is subject to the Specified Commercial Email Act, and requires the prior consent of the recipient to be sent. If consent is not obtained, it may be considered spam and may be punished. In addition, messages with inappropriate content may fans data risk losing customer trust.
The regulations of the Specified Commercial Transactions Act will be explained in detail in the next section.