How search queries are getting more specific and consumer concerns are affecting purchase decisions as we approach 2023.
The Covid-19 pandemic drastically changed consumer habits and how people interacted with search engines. Now! consumers face multiple crises of public health! cost of living and various other concerns that are shaping their priorities and purchase habits.
In this article! we look at the latest insights to see how evolving search trends! technology and consumer concerns are changing the way people use search engines and spend their money.
Search queries are getting more specific
Google recently published some insights on whatsapp number database the evolution of searches since 2016! showing that users are getting more specific with their queries. The writers explain how searches are typically made up of two components – topics and modifiers – with the modifiers playing a larger role over time.
“A search phrase is usually made up of two parts. One is the topic and the other the context-setter! describing what people want to know about a topic. We call these descriptive words ‘modifiers’. They help people navigate information more easily.”
If we look at searches in the
UK related to “wedding dress” between 2016 local seo for healthcare professionals and 2022! you can see how queries have become more complex. Users are applying more modifiers – and increasingly specific modifiers – to their search queries as the search experience continues to evolve.
This has several benefits for search marketers and advertisers. First of all! modifiers make queries like “wedding guest outfits for over 50s” far less competitive than top-level queries like “wedding dress!” opening up accessible search opportunities to a wider range of businesses.
On a broader level! these queries
Help marketers cover the whole consumer belgium business directory journey and pinpoint key moments along the way. For example! queries like “floaty dress for wedding dress” open paid advertising opportunities but also content opportunities at the earlier planning stages of the funnel.
As long-tail keywords play a more prominent role in the search journey! marketers can use them to access earlier stages of the buying process that aren’t easily accessible through more generic keywords like “wedding dress”.
Most importantly! these searches help brands to pinpoint detailed consumer demands and deliver highly relevant messages! instead of relying on generic campaigns with larger audience segments.