Having an exceptional mical practice is no longer enough: you ne to make sure your potential patients can easily find you. And, since we live in a digital age, it’s crucial that they can do so online .
By optimizing your website and online presence, Mical SEO helps you climb the rankings in search engine results like Google, attracting more patients and improving your clinic’s visibility .
Simply put, Mical SEO (or Healthcare SEO) is the key to keeping your practice from getting lost in the vast digital world, as it guides search engines to your website or professional profile.
In this article, we’ll explain the fundamentals of
Mical SEO , sharing what we’ve learn over our years of work. brother cell phone list After all, at MD Marketing Digital , we’ve help numerous clients in the healthcare sector, from large clinics to professionals just starting out: we speak from experience.
While on-page SEO and technical SEO involve direct interventions made on the page or website, in off-page SEO the actions that help improve positioning do not depend on one person , but on a third party.
What does depend on us is implementing an off-page SEO
strategy that increases the chances of this happening. Thus, it can be said that it focuses on factors external to the website we’re working on.
These actions primarily involve building external links and brand mentions that drive traffic to your site and improve your authority. More specifically, backlinks or. External links act as . “Votes of confidence” by which other sites signal to search engines that yours contains quality content worthy of being link.
Of course, as you may have read, thanks to Google’s american samoa business directory algorithm updates, the number of backlinks isn’t as important as where they’re creat from . For example, for a digital marketing agency like ours, a backlink from another marketing agency is much more valuable than one from an online betting site.
Brand mentions , on the other hand, don’t directly impact a site’s ranking because they don’t function as links. It’s thanks to the traffic they attract and the searches for the brand that search engines end up associating that site with a good level of authority. And this, as we’ve seen, usually means improv ranking.
Our SEO services have made a difference for the ultimate security camera comparison healthcare professionals looking to reach a broader audience and build lasting relationships with their patients, cementing their reputation.