Column – It’s hard to escape: Dotan and his army of fake followers and likes. A known for the hit Home , bombarded himself into a kind of 21st century Milli Vanilli. Dotan made a ‘moving’ Facebook apology video and also visited RTL Late Night to confirm the authenticity of his “7 Layers” dip. But the credibility is hard to find.
And yes, the stories about ignorant fans on public transport or even made-up children with leukaemia are crude and beyond hopeless. But the fuss about fake fans and likes seems exaggerated. Because Dotan is not the only one in the world who manipulates. And then especially on our favourite platform Instagram, which with countless fakers and show ponies sometimes seems even less sincere than the average WWF fight.
Nice fake
Not that I want to hate on Instagram, I wouldn’t dare. I love it . And you won’t hear me complain when someone convincingly fakes industry email list with good intentions. Last year there was Nykkie van Zessen , an influencer from the brain of six HvA students, who was created to point out to young people how easily social media can paint a distorted picture. A year before china numbers that there was Louise Delage , who after 150 posts and 65,000 followers turned out to be a stunt to generate awareness for alcoholism. And then a few weeks ago I expressed admiration for animated influencers like Miquela Sousa , who may well be the future of influencer marketing.
The Truth About Instagram
But there are also many influencers who add a Dotantje. Shrews who are so eager for success, fame and money that they buy likes and fans. once you have mapped out your goals, you can start developing content Last year, we at SOCIAL.INC collaborated on ‘ The Truth About: How Fake Is Instagram? ‘ In this online video series, NOS Mashup delved into the world of (fake) Insta-influencers, and investigated the bizarre ways in which Instagrammers compete to become as popular as possible.The entire country
In three videos, Mashup and influencers
explain how to buy fake followers, use likebots and how influencers help each other with smart tricks to beat the algorithm. And of course, not everyone on Instagram does this, but it happens a lot.
On the one hand, this is understandable, because Instagram’s algorithm determines which posts you see based on the number of likes and comments. Well-known influencers only reach a third to half of their followers, and then clever tricks to generate more reach are of course attractive. They earn money with their reach. The fact that money can be made with it is also the reason that many new Instagrammers buy followers and likes. Because from 10,000 followers you can already earn good money with sponsored content.