With Facebook Insights (and associat export options) and Facebook Analytics, the platform already offers two options to display and analyze your data. If you want to go a step further, you can get start with Facebook’s APIs yourself , for example to integrate them with your internal software or self-built tools. It would go too far to discuss the possibilities of this in this blog, but if you work at a larger organization with tools in-house, then this is an option to definitely consider.
Choose from the many hundrs of social mia tools
Of course, you don’t have to reinvent the wheel yourself. There are many tools that extract and organize data from your job function email database Facebook, Instagram, Messenger and other social mia channels for you. These are often paid tools and the most well-known are originally American. Some examples:
UnionMetrics . Gives your Facebook data a nice visual sauce. You can compare with the competition and see at what times you can best post a message for the most interaction. china numbers You also get advice bas on your own historical data. For example, which hashtags generate more interaction than average and when you can expect the most new fans. A paid tool.
Quintly . This is a fairly expensive tool, but the possibilities are not to be sneez at. If you are busy with content on Facebook and want to go a step deeper, then this is a good tool. It works a lot more intuitively and faster than Facebook Analytics and Insights.
Iconosquare . A cheaper tool than Quintly and UnionMetrics. Only includes Facebook and Instagram, and is limit to the most important join different communities or groups to reach more people metrics . Iconosquare is basically a visualization tool for the data you also find within Facebook, but can also publish and has a webcare function, so you have everything in one place.
As mention, there are many more tools. Obviously I don’t know all the tools, so if you have experience with a good analysis tool, please share it in the comments.
In addition to analytics tools
Facebook’s APIs are also us for plugins that send data from Facebook Insights to Excel or Google Spreadsheets.
What now?
You see that there is a layering in the ways in which you can measure and analyze your Facebook content. Insights is quick & dirty , but if you want to go a step further, you have to dig into the Insights Exports. It is also definitely worth creating some funnels and target group overlaps in Facebook Analytics. If you want to integrate the data even further into your daily work or link it to other systems, the Facebook API offers possibilities or you choose one of the many tools that help you (all in a different way) to get an overview and make smart analyses.
I’m curious: did you know all these possibilities and do you use them? Let me know in the comments.A good example