Align sales and marketing efforts to better target your ideal customer profile.
Not all leads are created equal. You need to understand your target audience to generate quality leads.
should work together
to define a high-quality lead. Work with your sales team to define what a qualified lead looks like, including all the usual criteria such as demographics, behaviors, tech stack, company size, etc. The sales telemarketing data team can generate better revenue, and the marketing team can highlight better ROI, creating a win-win situation for both.
Once you know your ICP, there are many tactics to target them. In B2B, you can use paid media to target relevant job titles, industries, and company sizes.
Or perhaps think about the search
keywords a customer in the market might be aub directory searching for and design your content around that—exactly what we’re doing in this article! We know that marketers looking to optimize lead quality can benefit from Driftrock’s lead generation platform. It’s much better uab directory to reach people when they’re in the right place.