Rich snippets are search results that appear in the SERP in an enriched form . This means that they are displayed in a more prominent or visible way thanks to the fact that they are accompanied by an image, a video, a table or a highlighted text fragment. They differ from normal snippets in that they appear in the SERP only with a title, a short special database description and the website URL, and are also more common.
Rich snippets offer websites greater visibility in the SERP , as they stand out from the rest of the results. Therefore, achieving this appearance is an interesting thing when designing an SEO strategy .
So that you can apply it to your company, in this article we will tell you what you have to do to appear in search results and the different types of rich snippets that exist. Let’s get started!
Types of rich snippets
In the SERP we can find many types of rich snippets. However, in this section we have made a selection of those that may be most interesting for a business. We will tell you which ones they are.
Featured or Featured Snippet
This rich snippet aims to answer the user’s query or question in the SERP itself. To do so, it appears in position 0 of the search results implement them in the form of a featured text snippet (sometimes accompanied by an image) that responds to the search intent, followed by the page title and the link.
The advantage of this type of rich snippet create effective content is that the website gains great visibility compared to other competitors due to its privileged position.
However, the downside of this rich snippet
is that users may not click on the link if the featured text snippet already answers their question. Therefore, only those who want to know more about it and dig deeper into the topic will click on it. In short, those who are most interested.
We will tell you later how you can australia database directory appear as a rich snippet in search results. However, the case of featured snippets is very particular. Google has not revealed exact guidelines that we can follow to ensure that our content appears in this format in search results. Therefore, what can help you the most is to follow the SEO positioning guidelines .