Yes, this is another article about spam. No, it is not the same as the other 100500 that can be found on the net. What is different about it is a step-by-step manual on how to get out of spam and how not to get into it.
Bad reputation of the mail service
Initially, all email services have a high rating and deliver emails to the Inbox well. Antispam does not pick on them, because it trusts the reputation rcs data of their IP. Such a finger-check attracts scammers and phishing attackers who use free ESPs for spam mailings. But recipients are tougher than spam filters. Every email that does not pass the “useful” or “important” criteria is sent to the Trash or spam.
The more such clicks on the “SPAM” button, the lower the trust in the mail service. The lower the level of deliveries and fewer conversions for the sender.
How to prevent/correct?
There is one way to prevent this: study in detail all the information about the service before subscribing: online, on special forums, or ask a question in one of the thematic groups on social networks .
Only its technical service can pull an ESP out what is instagram advertising of its reputational pit. It is beneficial for users to change it. Even with the warming up of new IPs , migration to a new ESP will take less time and effort than restoring a good domain name in the eyes of search engines.
The first step in checking an email for honesty is to study its pedigree
DKIM, DMARC and SPF records of the sending IP and domain. If the lines are not written, then not everything is clean: either the sender is a newbie, or the letter is obvious spam.
How to prevent/correct?
Introduce the mail server to the sender domain. Register DKIM, DMARC, SPF, ADSP. Email service technical support or our manuals will be useful for this:
IP was used for spam sending
Even a newly paid IP is not immune usa lists to this. For example, a mailing from a new warmed-up address was sent through a dubious free mail service “A”. Previously, email addresses with outright spam were sent through the same ESP. The mail service noticed this. Now all IPs that send letters from service “A” are automatically included in the call to blacklist group. An unpleasant situation, but there is a way to avoid it.