clients will see. Make a good impression with a professional are the benefits photo that strikes the right balance between authenticity, trustworthiness and friendliness.
The copy in your social network bio are the benefits
has to accomplish everything a greeting, handshake and elevator pitch . Write every word with your prospect in mind and write in the first person. Be clear about sharing your contact info, sharing multiple email list avenues if there’s room.
On LinkedIn, you have more real
estate in your summary section to tell a story about who you are, why you do what you do and how you examples of using a sample of volume can help. Remember, LinkedIn is different from a resume. Use your headline not just for your title but for a short phrase explaining how you help your clients.
According to Sullivan
when you’re crafting your online profile, keep in mind that the person viewing it may have zero prior knowledge of your company.
“On LinkedIn, describe your role and subject matter expertise using simple language, and avoid using industry china business directory jargon and buzzwords. Bonus points if you can do it in a way that reveals your unique personality and background. My colleague Chris Long does a fantastic job at this,” he says.
A screenshot of Chris Long’s LinkedIn profile picture and banner
Chris Long’s LinkedIn bio
As you expand his bio, notice how he explains his job description in a digestible way. He also includes fun facts and personality traits. Also note how he has a professional headshot and banner image that shows the company he works for.
Make sure you also highlight your abilities and expertise by getting your colleagues, clients and employees to endorse you for all the skills you have. These skills will be featured prominently in your LinkedIn profile.
Screenshot of LinkedIn endorsements for skills on Chris Long’s profile
2. Build your credibility
Social networks can help you build your personal brand. With every Tweet, LinkedIn comment or Facebook post, you can grow your reputation and establish a solid foundation. It’s a record of your authenticity and a great place to demonstrate your understanding of your industry and potential clients.