One of the most important professionals when it comes to paid media is the traffic manager .
The paid traffic manager has a macro view of a campaign, so he understands the entire process from end to end. He knows how to direct actions so that results appear and also how to measure the results obtained in internet marketing campaigns.
We know that paid media is of utmost importance in today’s companies’ strategy to promote brands, products and services on the web. And the traffic manager does all the organization so that this work is carried out successfully.
READ MORE: Paid traffic and organic traffic: how can they work together?
What does a paid traffic manager do?
All actions of a paid traffic manager europe cell phone number list to lead users to perform an action, be it a visit to the company’s website, a contact via WhatsApp or a click on the social network.
Some people think that the role of a traffic manager is just to operate advertising campaigns on Google or social media. But this work is much broader and starts much earlier.
In relation to the company, the traffic manager needs to know:
- The client’s segment of activity;
- The products and/or services offered;
- The persona that the company wants to attract and their consumer behavior;
- The client’s objectives with the ads (conversion, traffic, brand awareness, among others);
- The available investment;
- The competitors ;
- Market trends.
With all this information in hand, the traffic manager:
- Conduct a study of the most appropriate keywords;
- Defines the campaign content;
- Select the channels where the campaign will be linked;
- Defines the budget and distributes it among the media;
- Periodically monitors campaign performance;
- Monitor metrics and make necessary adjustments.
READ ALSO: 4 actions to achieve success in traffic management
What skills are expected of a traffic manager?
In addition to enjoying challenges, traffic strategy for choosing a startup name need to have a high level of analytical skills. They will constantly be dealing with metrics and cross-referencing data to understand campaign performance and gain powerful insights to improve results.
Knowing how to work as a team is also important. After all, marketing strategies work together, and this professional will certainly have to seek integration with SEO, creation, sales teams, among others.
The traffic manager can count on a partner to write the content for the ads and landing pages, which are the pages where the ads land after being clicked.
Another option is to use copywriting techniques to take care of this demand, creating the customer journey and creating an interesting experience that results in conversion.
Another essential point is mastery of the platforms for both publishing and managing campaigns and for preparing reports and performing analyses. Automation is a partner in all marketing actions and the greater the mastery of these, the more fluid and qualified the work will be.
In terms of expertise, paid traffic managers need to have full knowledge of advertising platforms, such as:
- Google Ads
- Facebook Ads
- Instagram Ads
- Linkedin Ads
- Pinterest Ads
- TikTok Ads
And there is the multidisciplinary traffic manager, that is, someone who knows how different platforms work and creates campaigns for all of them according to the client’s objectives.
CONTINUE READING: 3 important points when planning your ads
Who can do a good job of paid traffic management with?
With the rise of internet marketing, it is very mobile list that your business has strong paid traffic management skills to manage internet campaigns with quality, intelligence and concrete results.
If you need help, here at Leelah we have performance experts and paid traffic managers to help your company create a successful project.
Come and get a digital marketing consultancy so we can identify your goals and build a campaign that delivers the best results!
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