Saving time, increasing productivity, communicating faster and strengthening customer loyalty – these are the advantages of integrating a professional Integrate email marketing solution into other systems. In this guest article, our partner Inxmail explains how email interfaces can enrich a company’s success and what needs to be taken into account.
Data exchange in a large system landscape takes place in the background
How to Integrate Email Marketing Applications with a CRM System
Save time and resources and really use your own data
interface solutions
Professional email marketing solutions can whatsapp data be integrated into almost any system landscape. The only requirement is the so-called API, an interface for providing or receiving data. Email marketing programs usually have such an interface. Since every system landscape is different, integrations can also have different forms: from simple data exchange in the background to seamless integration into an existing system.
But what all integrations have in common is the great advantage that each specialized application can perform its task and thus synergies are created.
Faster communication
By integrating an email marketing solution into a CRM system, both marketing and sales use the same data: After sending a mailing and corresponding easily manage a contact’s email flows reporting, for example, marketing receives meaningful information about which topics generate leads. Integrate email marketing . Sales can use this to draw conclusions about which topics are most popular with which target group and which mailings have already been sent to recipients. This increase in efficiency and productivity is only possible thanks to the data flow between the two solutions. Of course, these synergies also arise when connecting with other systems.
Work more productively and legally safely
What other factors play a role when it comes to working more productively?
Reduced manual effort: The email marketing software should be connected in such a way that as many processes as possible can then be mobile list automated – for example . Integrate email marketing the transfer of online shop content into a mailing.
Legal security through the same database: Marketing authorizations and tracking permissions can be managed in both systems in a . GDPR-compliant and automated manner. This is because CRM and email marketing tools share the same data. The email service provider (ESP for short) must of course meet the GDPR standards.
The right software: Professional email marketing solutions provide placeholders for mailings. These are replaced in real time with data from the connected systems . Such as CMS or CRM, when sent, and allow content to be automatically incorporated into the mailing.