Which shop system is right for your company? That’s a very good question, but one that’s not so easy to answer. Typical shop systems The selection of online shops is simply too large. The company’s requirements, usability and functions of the shop system must be precisely coordinated. This article looks at the five most common systems: WooCommerce, Magento, Shopify, Shopware and Typo3.
- What criteria must the online shop meet for the company?
- To what extent can the shop be scaled?
- What kind of products does the company want to sell through the shop?
WooCommerce
WooCommerce is widely used in Germany with moj database a market share of 26%. This WordPress plugin solution is suitable for beginners and has comparatively low costs. With monthly server hosting costs of 20 euros, WooCommerce is in the lower price segment. One disadvantage is that the costs for the plugins vary.
By integrating it into WordPress, the community can be included. The user-friendly interface, even on mobile devices, is another advantage of WooCommerce. Typical shop systems Added to this is the very fast loading speed. This is an important factor, especially for SEO rankings. WooCommerce also cuts a strong and modern figure in the area of design. With the right developers, there are hardly any limits here.
Magento
The open source shop system Magento is suitable for medium-complex to very large companies. A wide range of products can be offered via Magento. The platform also impresses with its excellent user experience.
The multi-shop platform function allows several subshops to be managed via a central system. The shop system, which is based on PHP (scripting language), requires an agency or in-house developers due to its complex structure. This is predictive prospecting for niche markets obviously very expensive. The ongoing costs for maintenance and setup are also quite high. The shop system is still suitable for up-and-coming companies because it offers good upward scalability. With lots of products, high sales and lots of visitors at the same time, there are no limits to what you can do with a Magento shop.
Shopify
Although Shopify has only been around since 2006, it is already very well known. With a good price/performance/effort ratio, it quickly made a name for itself on the market. The cloud-based shop system is beginner-friendly and suitable for small to large companies. Connection to third-party systems is also possible via API. Typical shop systems Although Shopify offers a wide range of extension options and plugins, the shop can only be customized to a very limited extent.
Shopify is very user-friendly for mobile devices, as is the clear and clean user navigation. Every customer can quickly find their way around this shop system.
Of course, there are a few disadvantages here too. The shop system is more product-related, which means it is less suitable for license and/or subscription models. However, the product range can easily be scaled up. The monthly cost model is billed ba leads with an additional 2% sales commission. Here you have to think carefully about whether it makes sense for your own company to choose this shop system. There are also problems with invoicing, which can occur especially internationally. This is mainly due to the limited multilingualism of the shop system. Shopify is based on the relatively rare programming language Liquid.
Shopware
Shopware is a German e-commerce system that is suitable for medium to very large companies. The system is technically extremely complex. Therefore, an agency or an internal programmer should be brought in. Shopware is in the upper price segment, as there are fairly high costs not only for implementation, but also for the necessary plugins and templates.
The user-friendly backend allows small changes and updates to be implemented very quickly.Typical shop systems Shopware also pays attention to mobile optimization, as Google classifies this as a relevant ranking factor. Another advantage of Shopware is the numerous marketing tools. The heterogeneous design options lead to different shopping worlds that can be aimed at the right target group.